The following apps are some of the best and most popular options you should be considering.

MailChimp

MailChimp is a marketing automation platform and an email marketing service. After making a purchase, new customers can be added to your account for further correspondence. You can also set up automated responses, developing sequences that welcome new customers, help them use your products, and promote more offers.

Countdown Cart

If you can create a sense of urgency, it is possible to convert more browsers to buyers. A countdown timer will encourage people to complete an order, with the fear of missing out being a strong motivational tool. The app also lists the number of viewers and buyers of a product, so potential customers should feel more secure in making a purchase due to the social proof element.

Facebook

Most businesses look to expand their reach via Facebook. The Facebook app for Shopify helps you make the most of your audience by letting people buy directly from your page. Rather than send all traffic to your store, add a tab to your Facebook page and gain customers who don’t need to leave the social platform. Potential customers spend a huge amount of time on social sites, so it is important to make the most of the audiences you build across all networks.

Product Reviews

Positive reviews for your products can reassure visitors that they will be happy with a purchase. Quality reviews also add additional information about a product, helping your marketing and SEO efforts. This app adds a review section to your store, with customization features letting you integrate it seamlessly.

Better Coupon Box

Coupons are a great way of increasing conversions, encouraging people who were not quite ready to make a purchase. You could offer a coupon code to new store visitors, helping to give a positive experience from the first moment. Another option is to offer a coupon code when visitors show an intent to leave the site, helping to secure some lost sales.

Conclusion

You may require an app that offers something unique, allowing you to adjust your store for a specific purpose. The number of apps available means you can probably find what you need. For most site owners, though, the apps mentioned above will offer something extra without adding too much complexity to your operation. It is a mistake to try to integrate apps without a plan, so take a closer look at the apps that appeal to you and develop a plan for smart integration.