Standing out in a crowded marketplace is more important than ever. The best way to accomplish that is to build a meaningful, recognisable brand for your business. A brand needs to reflect the values and quality of the work a company puts into their product, while also helping that product to stick out on the shelf. “Building a Brand” is a series where we take you behind the scenes as Blind helps to rebrand Hamilton Family Brewery. This series will give you a behind the scenes look at this process, from start to finish. You’ll see how ideas are shaped and take the form of a new identity system, packaging, messaging, website, and ultimately see the brand launch.