Data is everywhere, but the value and usefulness of that data can at times be elusive. Take a deep dive look at the sea of metrics available to brands and what breakthrough brands do when the data isn’t all-inclusive and meeting their needs. Kendra Bracken-Ferguson, Jared Feldman, Michael Shields, and Igor Vaks discuss how metrics can coexist across the digital and real-world space, what that means, how to decipher which metrics are most valuable and most importantly when it’s time to rewrite the rules.
