Purpose Is the New Bottom Line

After graduating from Yale, Casey Gerald and his friends wondered what would happen if, instead of “marching off in pinstripe suits to slave away in a cubicle,” they set out to the heart of America to put their MBAs to work helping entrepreneurs. The result is MBAs Across America, whose message is simple but vital: There’s a new way of changing the world, and each of us has a part to play. In this talk, Gerald shares his story and gives us the three aspects of this “New Playbook of Change.”


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