Our approach to innovation is dead wrong

Diana Kander entered America as an eight-year old refugee of the Soviet Union. By the time she was an American citizen, she had perfected her skills as a capitalist – selling flea market goods to grade school classmates at a markup. Today, Kander is a successful entrepreneur, having founded and sold a number of ventures, and is a senior fellow at the Ewing Marion Kauffman Foundation, the largest nonprofit in the world dedicated to entrepreneurship and education. A sought-out public speaker and consultant, Kander has advised startup founders and Fortune 500 executives on her methodology for launching customer-focused products and services. She is the author of New York Times bestseller “All In Startup,” a business novel published by Wiley in 2014. The book is a “page turner” that helps entrepreneurs build products and services they know customers will buy.


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