How To Make Money On Facebook – In-stream ads

Earn money by inserting short ads into your qualifying videos.

To qualify for in-stream ads, you must:

pass and remain compliant with Facebook’s Partner Monetisation Policies.


600,000 total minutes viewed in the last 60 days. This can include on-demand, live or previously live videos. This does not include minutes viewed from crossposted, boosted or paid watch time.

Page has at least five active videos. Videos can be on demand or previously live, but this does not include active crossposted videos

Check your in-stream ads eligibility

Automatic placements

Maximise your earnings with Facebook’s automatic placements feature.

Actionable insights

Understand how your content is performing and how you can improve based on insights.

Keep control

Leverage category controls for flexibility and ownership of the ads in your videos.

with in-stream ads, creators making longer, authentic content can earn money by inserting ads into qualifying videos. There are three types of ad placements that can be inserted into your content: pre-roll, mid-roll and image ads.

You decide which videos you want to monetise, and then when we tailor the ad experience to the viewer based on where they’re watching. To make the most of in-stream ads, follow our best practices and leverage Creator Studio to better understand performance.

Earn money with in-stream ads

Mid-roll ads are shown to a viewer during a video and work best within a video that has natural breaks in your content to place your ads, or you can choose your own placements.

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