TikTok has a ton of great organic marketing opportunities, but if you’re willing to spend a little to expand the reach of your content, you might consider creating your own in-feed ads with the TikTok ads manager.
TikTok ads appear in users’ “For you” feeds and auto-play like any other TikTok video. With paid ads, you can make sure your videos are reaching audiences that are most interested in your products.
But the best part? TikTok’s ad manager seamlessly integrates with Shopify. That means you can create TikTok ads, select a target audience, and rack your ad’s performance—all from your Shopify store.
Luxe Collective is a Liverpool-based luxury fashion outlet offering up-to-date, pre-worn luxury goods for a fraction of the price you’d find at other retailers. It was on Instagram, not TikTok, where Luxe Collective originally saw huge success growing its social media audience.
But in the last year, Luxe Collective has fostered a huge TikTok following, seeing it grow to nearly triple the brand’s number of followers on Instagram.
Luxe Collective’s TikTok account is full of fashion tips, tutorials, and the latest news about all the biggest luxury fashion brands. Allowing the character of its audience to dictate its content, Luxe creates a social media account that doubles as a news source for the exact audience that would be interested in purchasing its products.
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