One of the most innovative ways TikTok allows its creators to make money is through its creator marketplace. The creator marketplace helps connect the right brands to the right influencers, facilitating partnerships in a way that’s fast and easy for both parties.
Brands looking to run an influencer campaign are able to browse the marketplace and quickly shuffle through content made by creators they can be sure are open to partnering with brands.
The creator marketplace acts as an influencer agency, letting both sides indicate their willingness to work with one another, relieving some of the awkwardness of approaching influencers that marketers might experience with influencer marketing on other platforms.
Get inspired: Peace Out Skincare
Like so many great businesses, Peace Out Skincare was created when its founder encountered a problem that didn’t have a solution—until he created one.
After struggling with acne and hyperpigmentation, among other skin issues, Enrico Frezza started researching the skincare product development process and building his own brand of skincare products.