Sales is the lifeblood of any business.ā Weāve heard this statement probably more times than any other maxim on the Heavy Chef entrepreneur learning platform. However, somehow āsalesā has received such a bad rap in society. Best-selling author Dan Pink reminds us in To Sell Is Human, that weāre all sales-people. Weāve been trained intuitively to sell, from an early age. Whether youāre offering a product to someone, pitching for money or going on a date – youāre selling. To turn our intuition into a superpower, Heavy Chef has invited two world-class sales professionals to teach us their silky skills. Landie Stevens and Jason Luboyera joined them on stage Tuesday 27 September at Workshop17 Watershed in Cape Town. They shared their recipes on how to convert your pitches into perfection.