Innovation Along The High Touch-Low Touch Spectrum
Basic education is not a privilege in South Africa, it’s a right that everyone is entitled to, young & old. The Bill of Rights chapter clearly states that. Everyone has the right to receive an education that’s equitable, practicable & that needs to redress the results of past racially discriminatory laws & practices. Those who wish to establish & maintain their own independent institutions, can do so at their own expense, provided it does not discriminate on the basis of race, is registered with the state & maintains above, or comparable standards of education to that of public institutions.
Now we need to get into a debate of what that actually means beyond the basic right itself. At the core, the Constitutional Right to an Education states those 3 things as the basis for education in South Africa.
Others were & are free to create independent institutions & maintain them at their own expense. Independent institutions that, do not discriminate on the basis of race.
Private schooling has always been prevalent in South Africa, but I don’t want to focus on historical private schooling or examination bodies. Instead, I want to focus on the innovation, the Education Technology (EdTech) side, along a spectrum.
The two ends of the spectrum can be, let’s say — High Touch – Centralized innovation on one end, that looks & feels similar to current schooling & Low Touch – Decentralized innovation that we can describe as digital interactive education on the other end. Another way to define it is Synchronous & Asynchronous Learning but there’s no reason for us to use big words we don’t understand.
High Touch – Centralized
Let’s start on the first end of the spectrum. High Touch – Centralized learning. This is where all students converge on a central location & all learning happens with an engaged teacher.
As we have discovered, everyone who so chooses to do so, can establish their own institution. Some did. Back in 1998, Curro was founded by Fred & Renette Grant on their farm. Today Curro has grown to become the largest network of schools in South Africa & a listed company with a market cap of R4.8 billion (~ $282 million).
Maybe we should have established early that unlike public schooling, private schooling is mostly capitalistic & for profit. I apologize for that.
“Stacey didn’t start out thinking she wanted to launch a business and trying to figure out what that would be. Instead, she found something she was passionate about — something she knew was broken and needed real, innovative solutions to fix”. – Nadine von Moltke-ToddEditor-in-Chief: Entrepreneur.com South Africa.
SPARK Schools’ align their curriculum with public education but go beyond by allowing learners to have an internationally competitive learning environment through blended learning models.
Moving along the spectrum towards the middle, somewhere between High Touch – Centralized & Low Touch – Decentralized we can find Valenture Institute. Founded in 2019 by Rob Paddock, the co-founder of GetSmarter, Valenture Institute wants to become a global high school.
If that’s not an audacious goal I have no other idea what is.
Valenture Institute is taking a blended learning approach but will focus on being online-first accompanied by boutique campuses around the world.
Through this model, the company believes it can scale globally. Now the question is, what type of learner can afford such an education? it’s quite pricey (R5000+ per month for an 18-month curriculum). That cuts out most learners & families in South Africa. Then again, private schooling is for-profit & this might not be for everyone.
Innovators are trying to democratize private education by reducing the cost of schooling & implementing learning techniques that will allow the next generation of students to be globally competitive. Basic education is a huge problem in South Africa, year in & year out learners go without textbooks, state teachers are grossly underpaid & general infrastructure is often not conducive for education. It saddens me that another generation of learners will miss the chance at globally relevant education because 1. Poverty & 2. Government failure.
Low Touch – Decentralized
On the other end, we have Low Touch – Decentralized learning. This is where education happens in a decentralized manner driven mainly by online content & educational tools. Also, decentralized meaning education can happen anywhere & at any time not necessarily the platform itself is decentralized.
When people refer to EdTech they mainly reference online course academies like Udemy, Coursera & the rest. Short on-demand courses for upskilling. Some have been vertical-specific, such as Codecademy for digital skills.
From a university perspective, there has been a surge in people taking online courses associated with internationally renowned institutions such as Harvard. Harvard Online being a beneficiary.
But we are still focusing on the innovators of today. Low Touch – Decentralized, education as a service providers’.
Professional User-Generated Content (PUGC)
PUGC is a term coined in China for content that has high production quality & organically created by users on a platform — think YouTube videos. YouTube is arguably the most important educational platform (don’t quote me on that). Udemy has used this model to scale educational content around the world.
PUGC happens as an auxiliary to formal education. Supporting & augmenting the learning journey of professionals. It’s a scalable model but not really prevalent in South Africa from a startup perspective, but PUGC is important for context.
Professional Generated Content (PGC)
In South Africa, the focus has been around Professional Generated Content. PGC that is aligned with a standardized curriculum. The success of GetSmarter provided a much needed comparable of what an educational platform can accomplish. PGC comes in many forms; Videos, Audio & Written content.
PGC EdTech had been sought after, as expected, during the lockdown period students stayed at home. I believe PGC EdTech will grow & become important as an auxiliary to formal education — like YouTube. The question is; can it be the main source of education for a learner? probably not for younger learners but definitely for older learners. I’ll let you know how I’m looking at it just now.
A prevalent subsection of Low Touch – Decentralized EdTech is self-serve tools. These are elements that make education collaborative. For instance, interactive learning, & online examination. Those types of tools.
A startup that comes to mind is Sea monster. Sea monster is an animation & gaming studio that designs & builds interactive stories for businesses of all types using Augmented Reality & Virtual Reality. Founded in 2011 Sea monster is not necessarily an EdTech platform but has built a variety of interactive & educational games for learners of all ages. For Example, they created Takealot’s learning app for drivers & learning tools for Old Mutual’s Financial Advisors to better equip them with their clients. Kids games like Zuri’s Lab that uses VR etc. Technology such as AR/VR has increasing relevance in education.
That being said, reflecting on EdTech, I view it in a quadrant format. Now, this is not based on any statistics, purely a framework based on observation. High Touch – Centralized EdTech has a high impact when learners are younger. That impact decreases on older learners. it’s pretty intuitive, because of the prestige placed on the institution, as learners get older, it’s highly unlikely that a person with choices would opt out of let’s say a business school for a blended learning EdTech. It’s not impossible, as evidenced by what American fellowship programme, On Deck is doing. On the flip, a Low Touch – Decentralized EdTech has a low impact on the overall output for an early developing child but the impact would increase for an older learner as seen with vertical-specific learning academies such as Codecademy, Udemy & Coursera. Again, it’s not impossible for a Low Touch platform to have an impact on an early developing child, YouTube Kids is doing that.
This is just something that helped me think through this topic. Let me know what you think.
By: Ububele Kopo
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