How To Make Money On Instagram – Branded Content



Your followers look to you to share the brands and products you love. And as you grow, you can start getting paid by brands for sharing that intel.


Sharpen your branded content game

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Just do you

Followers can tell straight away when a partnership is out of character for you. So stay true to your style and only partner with brands that really speak to you.

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Own your partnerships

When a brand sponsors your content, they’ll expect to see their product front and centre. And your followers will appreciate your transparency as well.

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Create mobile-friendly content

Always capture video content vertically. And as content is often viewed without sound, try to add copy throughout or enable subtitles in advanced settings.

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Prohibited and restricted categories

Certain products, such as drugs and weapons, can’t be promoted as branded content. And others can only be promoted with restrictions, such as alcohol. See the full list.

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Format restrictions

Don’t include pre-, mid- or post-roll ads in videos or audio content. Don’t include banner ads in videos or images. See what it looks like in our visual guide.

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Always disclose paid partnerships

If you’re getting paid in any form for your content, you’ll need to add a paid partnership label. Unsure if yours qualifies? See our full list of scenarios.


How to earn with branded content

As you’ll negotiate the terms of every branded content deal, each will be different. But it’s always a good idea to provide the brand with data, such as your number of followers and the average number of likes, views, comments and shares your organic content and past branded content deals have received. All of this will help back up why you deserve a certain rate.


The golden rules of brand deals according to@chazsmith

Figure out how to include the brand in a video that you’re already planning. Write a skit where the brand is sprinkled on as a nice “seasoning” at the end. And create stuff you love, not stuff you think will perform well.


How to get started with branded content

Tag potential business partners

It’s simple, just head to “Pro home” and select “Branded content tools” to check access.

How to create your branded content

Create your content as usual, then turn the “Add paid partnership label” toggle on. Tap “Add brand partners” to add the name of the business in your post.

Want to read more? See our step-by-step instructions on how to tag a business partner.

Am I eligible?

Make sure that you comply with our Instagram Partner Monetisation PoliciesCommunity Guidelines and Content Monetisation Policies.

Instagram user interface showing how to tag businesses in branded content posts.

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