Your followers look to you to share the brands and products you love. And as you grow, you can start getting paid by brands for sharing that intel.
BRANDED CONTENT TIPS
Sharpen your branded content game
Just do you
Followers can tell straight away when a partnership is out of character for you. So stay true to your style and only partner with brands that really speak to you.
Own your partnerships
When a brand sponsors your content, they’ll expect to see their product front and centre. And your followers will appreciate your transparency as well.
Create mobile-friendly content
Always capture video content vertically. And as content is often viewed without sound, try to add copy throughout or enable subtitles in advanced settings.
Prohibited and restricted categories
Certain products, such as drugs and weapons, can’t be promoted as branded content. And others can only be promoted with restrictions, such as alcohol. See the full list.
Don’t include pre-, mid- or post-roll ads in videos or audio content. Don’t include banner ads in videos or images. See what it looks like in our visual guide.
Always disclose paid partnerships
If you’re getting paid in any form for your content, you’ll need to add a paid partnership label. Unsure if yours qualifies? See our full list of scenarios.
EARN LIKE A PRO
How to earn with branded content
As you’ll negotiate the terms of every branded content deal, each will be different. But it’s always a good idea to provide the brand with data, such as your number of followers and the average number of likes, views, comments and shares your organic content and past branded content deals have received. All of this will help back up why you deserve a certain rate.
The golden rules of brand deals according to@chazsmith
Figure out how to include the brand in a video that you’re already planning. Write a skit where the brand is sprinkled on as a nice “seasoning” at the end. And create stuff you love, not stuff you think will perform well.
How to get started with branded content
Tag potential business partners
It’s simple, just head to “Pro home” and select “Branded content tools” to check access.
How to create your branded content
Create your content as usual, then turn the “Add paid partnership label” toggle on. Tap “Add brand partners” to add the name of the business in your post.