Brands are investing more and more in influencer marketing, spending their typically large advertising budgets on influencers who’ve already won the loyalty of their audiences.
This creates a massive opportunity for you as a creator if you can negotiate the right deals on your journey of how to earn money from YouTube.
Brendan Gahan, a YouTube marketing expert and influencer, recommends establishing your baseline flat fee by looking at the number of views your videos typically get and multiplying it by five to 15 cents per view (which is around what many brands are willing to pay for views via YouTube ads).
According to data from WebFX, the potential prices for influencer marketing on YouTube are:
- $200 per video for a YouTuber with 10,000 subscribers
- $2,000 per video for a YouTuber with 100,000 subscribers
- $20,000 per video for a YouTuber with 1,000,000 subscribers
Depending on your leverage—your audience demographics, content quality, and how unique and profitable your niche is—you might be able to negotiate a better deal if the brand is a good fit.
The key when partnering on brand-sponsored content is to be transparent about it, not endorsing anything you don’t actually like or believe in, and being upfront with your audience about why you’re doing it.
Here are just a handful of the many influencer marketplaces you can add your channel to and get discovered by brands both big and small:
- Grapevine Logic. One of the more popular influencer marketplaces, you only need 1,000 followers to join.
- Channel Pages. Partner with other YouTubers as well as brands.
- Crowdtap. Complete small content creation “tasks” in exchange for money and other rewards. There’s no restriction on how many followers you need to join.
Some influencer marketplaces offer you free products, while others are known for having big brands who are willing to pay more. Capitalize on the opportunities that best suit your needs, but list yourself in as many places as you can to ensure maximum visibility for your channel.
