Sales And Targeting

Sales is the lifeblood of any business.” We’ve heard this statement probably more times than any other maxim on the Heavy Chef entrepreneur learning platform. However, somehow ‘sales’ has received such a bad rap in society. Best-selling author Dan Pink reminds us in To Sell Is Human, that we’re all sales-people. We’ve been trained intuitively to sell, from an early age. Whether you’re offering a product to someone, pitching for money or going on a date – you’re selling. To turn our intuition into a superpower, Heavy Chef has invited two world-class sales professionals to teach us their silky skills. Landie Stevens and Jason Luboyera joined them on stage Tuesday 27 September at Workshop17 Watershed in Cape Town. They shared their recipes on how to convert your pitches into perfection.


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