How To Make Money On Instagram – Shopping



Reach new customers and make it easy for people to shop photos and videos wherever they spend time on Instagram.

 A creator shows off a product in one image, and wears sunglasses and peers away from the camera in another.
 A creator shows off a product in one image, and wears sunglasses and peers away from the camera in another.
An Instagram story of a man holding up his hand is overlaid with Instagram Shopping's user interface.

Get your products discovered with Shopping

If you have a product to sell, you can broaden your reach by selling on Instagram. Opening your shop is easy, and to understand how your products are performing, simply visit your Insights.


How to get started with Shopping

Open your shop

When you follow these steps for creating a shop on Instagram, you’ll get access to features such as product tags:

Step 1: Convert to a business account.
Step 2: Connect your Facebook Page.
Step 3: Upload a product catalogue.
Step 4: Complete account review.
Step 5: Turn on Shopping.

See the step-by-step instructions in the setup guide.

Am I eligible to open my shop?

Make sure that you comply with our commerce eligibility requirementsCommerce PoliciesCommercial TermsSeller Agreement and Platform Terms.

And check that Shopping is available in your country here.

A floral image of an Instagram creator with an overlay showing eligibility ticks.

Sharpen your selling game

Make it official: Let fans know that they can buy from your profile

With the launch of your shop, make sure that you let fans know you’re open for business.

Start tagging: Make all content shoppable

Tag products on any Instagram surface. When a fan taps, they’re taken to the product detail page, where they can buy.

Be organised: Make your shop engaging

Make your products more inviting to browse by creating interesting product detail pages, and by organising them into collections.

Be a tease: Drive anticipation

Product launches that are pre-promoted are more likely to succeed. Use the countdown sticker in Stories to tease merch drops or back-in-stock items.

Reach further: Invite others to tag

Tap into new audiences by enabling other creators, industry professionals and publications to tag your products through shopping from creators (available with checkout only).


Visit the shopping hub for even more inspo.


@nikitadragun changes the beauty game

Nikita Dragun launched her new DragunFire Color Corrector on Instagram with a live shopping experience. 43K fans tuned in to shop her look in real time, with 5K products added to shopping bags.

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